Listening Tools

We have identified and adapted the world’s best consumer market research tools for use in the workplace. Each of these qualitative listening tools delivers a distinct methodological advantage that informs and guides their use.

More detail on each of these tools is given below. Click on the + symbol to expand each text box.

Employees participating in our research programs can share their thoughts with the CEO, join a real-time, virtual focus group with hundreds of colleagues, contribute to a longitudinal employee research panel, or participate in an auto-ethnographic study.